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PROJECT OVERVIEW

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Brief

The subscription-based model has become popular, however many struggle to track their monthly subscriptions, often only noticing the regular deductions.

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Problem

Subscribers need a way to keep track and manage their subscriptions because they feel frustrated, forgetful, and financially strained when managing numerous subscriptions. 

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Solution

Our goal was to design an app that seamlessly connects subscriptions from various sources, efficiently track and manage subscription expenses all in one place.

Output

  • Conceptualize a mobile app

My Role

Collaborated with a team of three UX/UI designers, leading the user research and actively participating in design iterations through a design studio. 

 

Was in charge of the UI design for the high-fidelity wireframes, prototypes, and mockups.

What I did 

  • Led user research 

  • Led the visual design for the entire iOS app.

  • Mapped out the UX flows 

  • Presented an executive presentation

UNDERSTAND THE USER BASE

Insights on tracking, remembering, and canceling subscriptions

After conducting eight user interviews, we gained insights into users' subscription tracking methods, frustrations, and limitations. Using an affinity diagram, these common themes emerged among users:

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Can't remember all their subscriptions

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Don't have a way to track subscriptions

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Find it frustrating to cancel subscriptions

LOOKING AT COMPETITORS

Our main competitor placed less emphasis on subscription management

We analyzed our main competitor Mint's sitemap. Our findings indicate that subscription management is not prioritized, where users have to go through 4 layers of navigation to find and manage their subscriptions.

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TESTING

1 round of usability testing with 6 participants

We conducted six usability tests with general subscribers to gain insights into user engagement and identify areas of potential improvements. This allowed us to better understand their interaction with the app and pinpoint any features that may require further modifications. 

ITERATING

3 major iterations based on user feedback

Linking subscriptions across multiple accounts

User testing insights:

  • 66% have subscriptions linked to multiple bank accounts and credit cards.

  • 50% felt uneasy sharing their bank information.

Actions taken:

  • We added credit card linking so people can link from multiple places.

  •  To address the privacy concerns, we introduced a security disclaimer, fostering trust and compliance.

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Linking subscriptions across multiple accounts

User testing insights:

  • 66% have subscriptions linked to multiple bank accounts and credit cards.

Action taken:

  • We introduced a new screen that enables them to easily add multiple accounts.

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Changed the iconography and verbiage 

User testing insights:

  • 83% thought the "+/ -" icons were misleading. 

  • 50% were confused if they were adding or canceling their subscriptions.

Action taken:

  • To ensure cohesiveness and clarity, we changed the language and replaced the plus/minus with checkmarks and X's.

SOLUTION

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Connect subscriptions from various sources​

  • Link multiple credit cards and bank accounts for automatic identification

  • Choose what subscriptions to track and manage

Create a budget and monitor expenses through a spending analysis

  • Choose to budget from a weekly, monthly, or yearly basis

  • Provide a detailed breakdown of categories

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Manage subscriptions from a single view

  • Display active and inactive subscriptions that highlights renewal date and amount

  • Pause or cancel subscriptions directly from each individual page​

FINAL THOUGHTS

Embracing growth and building confidence

This was my first group project, and I felt some expected nerves at the start. As we progressed, however, I quickly developed trust in myself and my teammates. I gained confidence by being intentional, both in listening to my teammates’ ideas and sharing my own in a way that was highly relatable to the problem at hand.

I also came to realize that making mistakes is an integral part of the learning process. So, I shifted my focus to always doing my best and continuously seeking ways to learn and improve. One of the best ways to learn, I found, was to seek other well-designed products and services, making note of them to help inspire future designs when the time arises.


As I engage in future group projects, my focus will remain on building my skills and confidence by breaking down challenging designs into achievable goals and noting the tasks that I am confident in achieving as well as those where I will need to seek assistance or insight to help complete.

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